HARLEY-Davidson recently acquired StaCyc, the producer of electric-powered two-wheelers specifically designed for kids.
The acquisition of StaCyc expands Harley-Davidson’s electric portfolio and reinforces its commitment to lead in the electrification of motorcycling. Harley-Davidson previously announced plans to launch LiveWire, a premium, high-performance electric motorcycle in fall 2019 and future lightweight and middleweight electric motorcycles at various price points starting in 2021. The StaCyc electric two-wheelers will provide an entry point for the youngest riders to enjoy the thrill of riding.
As a subsidiary, a Harley-Davidson branded version of StaCyc’s 12-inch and 16-inch models will be sold through select Harley-Davidson dealers.
Since its inception, StaCyc has inspired more than 6000 new riders to join the sport through its fun and upbeat brand that focuses on sharing the love of riding through its line of kids’ electric two-wheeled products. The company has served as a catalyst for engaging riders at an early age and has been first to market with an entirely new category in both the motorcycle and bicycle markets.
“After a few conversations with Harley-Davidson, we realised that the ethos of our brands and our commitment to bringing more riders to motorcycling were incredibly aligned,” said Ryan Ragland, Founder of StaCyc. “The opportunity to work with the team at Harley-Davidson and have the support to carry out our mission to create the next generation of riders is exciting. Together we’re building a plan that fast-tracks our ability to help the industry create as many riders as possible.”
The StaCyc acquisition is the latest example of how Harley-Davidson is investing in opportunities that inspire increased ridership in the near-term and deliver sustainable growth for the future as part of its More Roads to Harley-Davidson plan. The accelerated plan, which was unveiled in 2018, focuses on building the next generation of riders through new products in additional motorcycle segments, providing broader access to the brand and products and a commitment to supporting and strengthening dealers globally.