THE YEAR was 1972. It was the perfect time for the world’s biggest rock ’n’ roll band to bring their soulful, blusey brand of rock and notorious lifestyle to America.
Counter culture was on the wane and the Seventies were beginning. The Rolling Stones’ 1972 North American Tour became rock’s most glittering moment, a tour on a scale that had never before been attempted. With 48 sold-out shows, it turned into the greatest extended party of all time, a once-in-a-lifetime bash at which both the famous and the infamous were all invited guests.
According to legend, on the first night of the band’s North American tour, the group drank Jose Cuervo Tequila Sunrise cocktails at The Trident bar in San Francisco. The blend of the Cuervo family’s blue agave tequila with orange juice and grenadine quickly became the cocktail of choice for the tour as the band travelled through 32 cities, playing at 48 shows.
Now, reawakening the rock ’n’ roll of the 1970s and one of the world’s greatest bands, Jose Cuervo is releasing two limited edition bottles: a Special Edition Rolling Stones Jose Cuervo Especial Silver (RRP $48.99) and Special Edition Rolling Stones Jose Cuervo Tradicional Silver (RRP $59).
Taste the glitz, glam and controversy that made the 1972 tour the benchmark of an era and cemented the Stones as the world’s greatest band. Cuervo and the Rollings Stones—two rock ’n’ roll legends.